Aamir Khan is a person with the Midas touch. Because the first episode of the superstar's debut TV show "Satyamev Jayate" was aired,
about 100, 000 people dialled in to talk to him to initiate a major discussion on social issues facing the nation.
Out of roughly 100, 000 individuals who made the hassle of calling in to share their views concerning the show in the course of the Airtel 'Talk2me', only around 10 or 11 were actually in a position to speak to Aamir as a result of time constraints, said a source from telecom company Airtel, that is facilitating the SMS and dial-in procedures for "Satyamev Jayate".
Nevertheless, Aamir engaged in quality discussions with the callers.
He shared views on social activist Anna Hazare's movement against corruption, took up issues regarding female foeticide - the doctors who conduct sex determination tests and abort the lady child, and the way the medical system of the rustic fails to take any action against such law breakers.
A Gurgaon-based caller named Apoorv compared the show with Hazare's movement, which had found immense support from Aamir as well. But he expressed concern that the effect of the show mustn't ever fizzle out.
"I'm afraid that this movement won't end as Anna's movement got. As it's known to an overly few people only that Anna is again initiating a movement from Pune. So now I'm slightly sad and think Anna was better in his home in preference to facing the way in which his movement is getting diminished now, " said the 25-year-old in a talk with Aamir.
But Aamir reiterated that modify is solely within the hands of every individual.
"Anna's movement could only achieve success towards corruption if every individual has to invite oneself if she or he is related to corruption or not, " responded the actor.
"Only we're the one that can bring the change. As you will have already said that after you were a notorious guy and also you changed yourself. So if we alter ourselves, only then our society can feel the change, " he added.
Yogendar, a caller from Guwahati, questioned the motive behind "Satyamev Jayate".
To that, Aamir replied: "THAT IS an effort from our end to turn the crucial problems with our society and our country. We've got worked for two years to collect all the details about the similar. We will be able to come every Sunday to inform you about one issue every week."
Though lots of people tuned in to Star Plus to observe the show, and subsequently took to social networking platforms to share their views on it, Aamir says Television Rating Points (TRPs) don't matter.
The Star Plus show, which went on air Sunday brunch time 11 a.m., caught the eye of viewers from all quarters of the nation.
The channel has collaborated with Airtel, which has reduced the price of every SMS directed to the show to Re.1 from Rs.3.
The revenue collected through each SMS can be donated to a charity.
"We have always taken the lead in associating with events, shows and initiatives that resonate well with the preferences of today's India. With connecting with people spread across India as a typical focus area for both 'Satyamev Jayate' and our brand, " Bharat Bambawale, director, Global Brand, Bharti Airtel said in a statement.
"We sit up for the role it ('Satyamev Jayate') will play in entertaining the hundreds while bringing inspiring stories to the fore, " added Bambawale.
The show is aired in eight languages on nine channels, including eight STAR TV network channels and is simulcast on national broadcaster DD1.
