"I am not happy. One among our over-enthusiastic PR person thought that leaking it will benefit the film. But these items send a wrong signal about. I USED TO BE never apologetic in regards to the types of films we make. Like 'Murder' and 'Jism' are erotic thrillers. But, 'Blood Money' isn't a made of that profile," the 63-year-old said here while promoting the film at a radio station.
"Because of those wrong signals, people think there's a lot of erotica within the film. Someone who doesn't like watching most of these films won't come and someone who will come expecting erotica might be disappointed. I FEEL it has done us more harm than good," he added.
Directed by Vishal Mahadkar, 'Blood Money' stars Kunal Khemu and Amrita Puri and hits theatres March 30.
Meanwhile, comparisons are being drawn between 'Blood Money' and Bhatt's 1986 film 'Naam' as both films speak about a middle-class boy who treads the inaccurate path in his pursuit to earn money.
The filmmaker says that they're similar, but only to an extent as both are about sin-money.
