Monday, April 9, 2012

Bollywood filmmakers take 3D head on

Bollywood filmmakers take 3D head onHollywood-made 3D films do roaring business, and now Hindi films too have taken the plunge. Though there don't seem to be too many success stories yet, Bollywood has lined up a slew of releases within the format.

"Dangerous Ishhq", "Joker", "ABCD", "Raaz 3" and "Sher Khan" are among those being made with 3D technology.

Director Remo D'Souza, who's making "ABCD", feels using the technology within the right manner is vital and cites the instance of "Haunted" last year.

"'Haunted' has worked as it was shot in 3D. 'Don 2' and 'RA.One' didn't work as it was converted from 2D to 3D. These are two various things. In the event you shoot all of the film in 3D, it stands out, " Remo told.

Another problem is 3D films don't just cost extra money to provide but additionally demand more time.

"It isn't easy to shoot in 3D. It takes a large number of time. We won't block such long dates from established stars, " said director Shirish Kunder, who's making "Joker" with Akshay Kumar and Sonakshi Sinha.

"So, for a large star cast, it's better to transform the film in 3D from 2D, " Kunder, who's also converting "Joker" from 2D to 3D, told.

"You won't ever see a Tom Cruise or a Brad Pitt in a 3D film as it is time consuming. You will find 3D with non-stars like 'Avtaar', which had newcomers, " he added.

"It is so time-consuming that stars might lose their patience. If I WOULD LIKE to shoot the film in 3D, I'D try it with newcomers, " said Kunder.

Remo agreed. "IT'S difficult to shoot in 3D as we will be able to shoot just a scene an afternoon. Acting in 3D may be difficult as it requires patience."

But Vikram Bhatt, who's working with some established stars in "Dangerous Ishhq" and "Raaz 3" and had made "Haunted", begs to differ.

"It is superb directing 3D films. I'VE Emraan Hashmi, Karisma Kapoor and Bipasha Basu working in 3D films. I DO NOT BELIEVE that established stars are not looking for to work in 3D films. It is dependent upon your output, " he said.

The budget is crucial.

"The new technology will take time to pick out up. Besides, it is a very expensive genre to try, " said Kunder.

Bhatt agrees. "SO FAR AS the budget of the film is concerned, a 40 percent extra amount should be put into small films."

Remo said the initial budget for "ABCD" was Rs.14 crore, but now "the budget has reached about 20.crore. For the primary time a production house has spent that much money on a non-star cast film because they believed within the script."

Even though there haven't been too many success stories so far, filmmakers claim 3D has a bright future in India.

"It's altogether a unique experience wearing glasses and feeling the consequences. Currently, we want people from Hollywood for assist in 3D, but soon we can start making independent films. It's only a matter of time, "Remo said.

Bhatt said: "3D is here to stick. What's now an exception could be the norm in times to return. 3D is an adornment. It enhances the topic. 3D has come as evolved. The time of throwing things at you within the name of 3D has gone, it's become more of an immersing experience now."

As far as facilities on the theatres to screen 3D films are concerned, Ranjip Thakur, CEO of Scrabble Entertainment, said: "Currently all multiplexes have two screens to turn 3D films. On single screens, only those 3D films that were dubbed from English to Hindi have clicked.

"Hindi films in 3D don't seem to be doing a perfect business. 'Titanic 3D' will change the fate, but again that's an English film."

Pramod Arora, CEO of PVR, said: "If now we have 3D films despite increased ticket rates, we see a 20 percent increase in revenue. So the profit margin goes a little bit higher. In comparison to Bollywood films, Hollywood films are crowd-pullers within the 3D genre because the content from the West is of superior quality."