According to distributors and theatrewallahs, the brand new financial year has started on a slightly good note.
Reason being that they're proud of the openings Housefull 2 and Titanic 3D have generated over the weekend.
Pegging Housefull 2’s first three days-India net collections at Rs 45 crore, Delhi-based distributor Sanjay Ghai says it’s a fair enough initial for the comedy that has cost about Rs 78 crore to make, including print and advertising.
“After an extended time, an entire entertainer has come to the cinemas. And the audience appears to be enjoying the film to the fullest. It’s Akshay Kumar’s biggest opening so far,” he said.
Indore based distributor Aditya Choksi says that the film has registered Akshay’s highest numbers in Central India also.
“The occupancy is nice even during Monday morning and afternoon shows. How it is going, it must be Akshay’s Rs 100 crore earner,” he points out.
Prakhar Joshi, programming head of a countrywide multiplex chain, where the typical weekend occupancy was 80 per cent, says.
“An Akshay Kumar film working is excellent news for us, because otherwise, our balance sheet goes for a toss.
This year, he has a mixed bag on the subject of genre and content. In order that should improve our profit and loss table,” he says.
However, veteran trade analyst, Amod Mehra feels there’s no hurry to celebrate yet.
“The film has to sustain this week and the second one weekend. Because that’s as crucial because the first weekend considering the high cost.
That’s when we’ll know the precise position, after seeing how much the sub-distributors will recover.”
The other big success of the weekend is James Cameron’s Titanic, converted into 3D by producer Jon Landau.
Ghai tells us that the Hollywood film is running to nearly 100 per cent occupancy in Delhi, Punjab and UP.
Joshi adds, “Including the collections from the Hindi dubbed version, Titanic has done over Rs 80 lakh at our multiplex chain around the country.”
Courtesy: Mid-Day.com
