Considering the type of benchmarks Aamir Khan has set on his film front, it sort of feels he doesn’t want any different for his debut television show as well.
The latest is that at the side of the channel, they've blocked all of the 2, 000 slots for the broadcaster’s promos in 27 hours — from Monday 7 pm to Tuesday 10 pm — totally worth Rs 6.25 crore. It's learnt that while it is a one-day exercise, it’s greater than the money spent on every other celebrity-hosted show on any given day.
Although Aamir is understood for the style by which he markets his big screen projects, a source related to the production tells us that the promo was his baby too.
“To maintain secrecy, Aamir insisted that not one of the promos could be shot separately. Instead, the footage can be taken from the making of the show itself, ” informed our source, adding that the theory of blocking the promo slots came from the channel’s end.
According to our source, 2, 000 promo slots from Monday to Tuesday, across all of the broadcasters’ channels, were booked for Aamir’s show.
The source says, “From these slots, if one were to translate the airtime into revenue, it’s worth Rs 6.25 crore, ” adding that that is the top ever for any star show.
Another source from the tv industry adds, “Even for shows with Salman Khan and SRK, the initial promotion costs haven’t been over Rs 2.5 crore.
The broadcaster is sparing no strategy or expenditure for Aamir’s show. Talk is that they’re making about thrice their investment from advertising revenues.”
Courtesy: Mid-Day.com
