RGV’s rogue methodology didn’t impress cinegoers but animated film Chhota Bheem turned out to be the surprise package with about 65 per cent occupancy within the theatres.
Pegging the lack of Department, which netted about Rs 7 crore India net, at minimum Rs 25 crore, veteran trade analyst Amod Mehra attributes it to the routine content. “The audience didn’t seem inquisitive about the police-underworld-politicians story any more.
Besides, the promos couldn’t generate the type of curiosity that Satya and corporate aroused,” he says, adding that the experimental camerawork has added to the woes.
“People couldn’t sit throughout the film. Many walked out as a result of dizziness attributed to poor camerawork.” Fortunately, Arjun Kapoor-Parineeti Chopra’s desi Romeo-Juliet registered decent collections in its second weekend too.
As Indore-based distributor Aditya Choksi says, “In Central India, the second one weekend net is over Rs 27 lakh. The audience is more curious to peer Ishaqzaade than the brand new release Department.” The Habib Faisal directed film has netted over Rs 32 crore across India.
About Chhota Bheem, Prakhar Joshi, programming head of a countrywide multiplex chain explains, “Its popularity as a television character and the vacations have ensured that Chhota Bheem witness reasonably good footfalls.
The new Hollywood release, Lorax, registered about 35 per cent occupancy in 3D screens over the weekend.” The older releases like Vicky Donor and The Avengers too did decent numbers.
Courtesy: Mid-Day.com
