For someone who have been a crowd-puller along with his comedies, it sort of feels director Priyadarshan has got it wrong along with his action film Tezz this time. Meanwhile, trade experts consult with Life Ki Toh Lag Gayi as a non-starter.
However, this week’s Hollywood import The Avengers not just opened with good numbers, but looks to sustain for one more week besides.
Pegging the primary three day’s India net collections of Tezz at Rs 11.25 crore, Komal Nahta, veteran trade analyst says, “That’s usually the numbers from the primary day of a celeb film. Tezz didn’t appear to be a thriller, it was rather laidback in its approach.” Nahta predicts that the film will lose greater than Rs 20 crore.
Girish Wankhede of a countrywide multiplex chain adds, “The occupancy of under 35 per cent isn't enough for a movie from a reputed banner and with a robust cast. The promotions didn’t catch directly to attract a sizeable audience either.”
On the contrary, last week’s releases Vicky Donor and Hate Story fared better. Delhi-based distributor Sanjay Ghai enthuses, “The word of mouth praise for Vicky Donor may be very good, and that has helped it within the second weekend. It will do a life-time theatrical share of Rs 15-16 crore, this means that an India net of about Rs 30 crore.”
Further, he feels that multiplexes haven’t been as kind to Hate Story.
Nonetheless, the Vikram Bhatt scripted film featuring Paoli Dam, Gulshan Devaiah and Nikhil Dwivedi has done well in single screens. As Indore-based distributor Aditya Choksi tells us, “Hate Story has done reasonably good business within the solo theatres.”
While Nahta pegs the primary three days of The Avengers at Rs 15 crore India net, Ghai predicts it'll yield a theatrical share of R 20 crore. Wankhede attributes the superheroes flick to hype, critics’ raving reviews and the continued summer vacation.
“Monday morning and afternoon shows were strong too. So there’s undoubtedly why it won’t continue to rake within the moolah,” he sums up.
Courtesy: Mid-Day.com
