Big B adds another Rs 10 crore endorsement to his kitty

While we reported yesterday that Amitabh Bachchan goes to L. a. for treatment, it's learnt that he has added another endorsement to his kitty

This time, it’s a noodle brand that sought to consolidate its position as a market leader for years.

Apparently, the brandwallas were initially planning to sign up Randhir and Rishi Kapoor because theirs is the oldest family within the film industry. However, market research and survey showed that Bachchan is much ahead so far as popularity is concerned.

So they’ve not just inked a deal, worth no less than Rs 10 crore, but in addition shot a commercial with Big B. Seems the campaign with the baap of all actor-endorsers will kick-start later this month or early next month. Hmmm..

Courtesy: Mid-Day.com