Anushka have been roped in for her "bubbly and vivacious personality and portrayal of robust characters" in movies like "Rab Ne Bana Di Jodi", "Band Baaja Baaraat" and girls" V/S Ricky Bahl".
The 24-year-old is worked up about her association.
"I'm keen to create a brand new era where all Indian women will take pleasure in being a woman," Anushka said in a statement.
She has shot a television commercial for the brand, and says: "I want to convey to each girl in the market that she should now not be worried about staining."
"Also through this association, I NEED to introduce to them a product that is revolutionary in its own way and brings to the shopper an extension of comfort that helps them lead an active life," she added.
Prachi was named the emblem ambassador for SOFY in July 2011.
Buzz is that Govinda has set his eyes at the actress to be his leading lady in his forthcoming home production...
