The poster showcases the lead actor of the film, Kareena Kapoor, in a glamorous avatar.
"Presenting the first poster of #Heroine to all my well wishers. Hope you prefer it," Bhandarkar tweeted.
"Thank u eager about your patience & support. I WILL BE ABLE TO finally confirm that d poster of #Heroine may be out on 23rd & trailer on 25th of july," he had earlier posted on micro-blogging site Twitter.
The film is probably going to hit silver screen in September.
It also feature actors Arjun Rampal, Randeep Hooda and Shahana Goswami.
Bhandarkar had earlier signed Aishwariya Rai Bachchan for the role but she backed out of the film because of her pregnancy and the film faced an abrupt halt.
The film revolves across the lifetime of a once successful film actress.
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