Aamir Khan’s show Satyamev Jayate is so wide and intense that the broadcasters Star at the moment are other stars with a degree of commitment to usher in an identical gravity to the standard television entertainment.
Post Satyamev Jayate Star Plus have been seriously exploring Bollywood’s A-lister’s penchant for activism. Alas, the celebs we hear, have the desire to suit the bill. But if it involves the crunch they can not opt for the kill.
Star’s CEO Uday Shankar says, “Look, Aamir is Aamir. His commitment to what he does exhaust and spoils you. But it’s good exhaustion and an even spoiling. You begin in search of the similar calibre of commitment in others. And that’s dangerous.
What Aamir is finished to make sure his hundred percent concentration to Satyamev Jayate is phenomenal. Do you know, he didn’t take up a single commitment while he shot for the show? He didn’t even shoot for an ad!
He postoponed the discharge of his next film for our show. Which other star would do this? And without that level of commitment another Satyamev Jayate isn't possible. It can’t be done with the star taking a couple of hours off from shooting to record episodes. ”
Uday says Aamir is totally involved with every department of Satyamev Jayate. So how then, will we explain the shortage of connectivity between Aamir and the victims of social antipathy, that’s often visible on screen?
Defends Uday, “It is definitely an issue from the opposite end. The folk who come at the show with their problems are so awestuck by Aamir’s presence that they start to posture and grow completely selfconscious of their behaviour. ”
Aamir is doing his best to take the victims out of the fan zone.
That Aamir is carrying the social issues at the showo forward on his own is a cheerful circumstance that Uday applauds, but stays away from. “We’re a television channel. We’re not an NGO. We’re very happy to create social awareness at the show. If Aamir is taking the problems beyond our show we applaud his enterprising spirit. But for us our commitment ends with the show. ”
Uday feels Aamir has again proved himself a game-changer.
“Look, it isn’t as though we haven’t done socially relevant shows on Star Plus earlier. But Aamir doing it took our battle to take television entertainment to a different level, to a peak we had never imagined. Let’s be honest. The last ten years of television’s life has brought it to saturation point.
The soaps, the sport shows, reality shows…have all had their innings. The tv viewing demography had reached a state of stagnancy. A BIG section of the population had begun to disengage from television.
I think Aamir and Satyamev Jayate have redefined the television-viewing experience on the right time…So yes, both Aamir and that i are thinking about carrying the show forward. ”
