Why is Akshay missing from `Joker` promotions?

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While Farah Khan can also be seen promoting husband Shirish Kunder's directorial venture "Joker", lead actor of the movie Akshay Kumar is missing from the entire action.

His no-show has thrown up numerous questions, but Farah clears the air.

"It's a strategy, please don't go by what you might be reading within the papers, it's somebody looking to do mischief. It is a strategy we have now adopted," the 47-year-old said here in an interview.

Farah adds that the new release of Akshay-Sonakshi Sinha-starrer "Rowdy Rathore" is the main explanation for Akshay's no-show.

"We have just seen a large number of them doing 'Rowdy Rathore' promotion, we did not want our film to seem the similar. It is a very different film, it's a kids-friendly film. Our USP are the aliens and we wish to play upon that," Farah said.

Meanwhile, Farah is worked up to have produced a movie like "Joker" and said: "It's for children. After a long time you will see a movie where parents can take their kids and so they wouldn't have to fret that something will come now, a kiss or sex or violence. It is very clean and entertaining film," Farah said.

"Joker" also stars Sonakshi Sinha, Shreyas Talpade and Minissha Lamba and hits theatres Aug 31.

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