Aamir Khan spins a surprise with `Talaash`

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Thursday, November 29, 2012

The strong buzz across the actor's new film triggered advance bookings from last Sunday itself

Almost all of Aamir Khan's films have some pretty interesting promotional and marketing strategies. No surprise that Aamir's soon-to-release thriller has already opened its advance booking from Sunday onwards, instead of a standard Wednesday at a multiplex or a Monday at single screen theatres.

A source says, `The buzz for the film is so strong that each one single screens and multiplexes were stressed to open the improvement on Sunday itself. Cinephiles had started inquiring on the theatres to book tickets and they needed to open the counters on Sunday itself.`

Another industry source informs, `It can really well be Aamir's brainchild. He's known for his unique business plan and that is one in all them.`

Girish Wankhede from Cinemax says, `Owing to the strong buzz and inquiries from patrons, we opened the development booking of the film on Sunday pan India in any respect our multiplexes. The response was quite amazing as we were in a position to book around 700 tickets inside the first two hours. Lot of corporate bookings and bulk bookings also are happening. It will well become another blockbuster.`

Shashank Raizada of Delite Cinema (single screen) in New Delhi says, `We needed to open the development booking of the film on Sunday as people had started soliciting for tickets. This seems to be surprise packet from Aamir Khan. We're already booked for the weekend.`

Looks just like the film's promotions might have been a little bit thanda but there is not any stopping the audience from getting interested.

Courtesy: Mid-Day.com

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