Hina-starrer "Yeh Rishta Kya Kehlata Hai" recently completed 1,000 episodes, while Kratika's "Punar Vivah" is notching high TRPs.
"For us, once we cast any actress, it's more important for us to peer that she fits the nature and is a superb actor. Complexion doesn't actually matter at that moment. It's 'mind' over beauty now," said Suzana Ghai, fiction head, Star Plus.
Other dusky actresses who're ruling the TRP charts are Gulki Joshi in "Phir Subah Hogi", Mitali in "Afsar Bitiya", Sakshi Tanwar in "Bade Acche Lagte Hai", Niaa Sharma in "Ek Hazaaron Mein Meri Behna Hai" and Deepika Singh in "Diya Aur Bati Hum".
"Today if people see Sandhya (Deepika), Akshara (Hina) and Maanvi (Niaa), they see them as characters they play and their complexion doesn't really matter," Ghai told.
This new change is unquestionably encouraging, said Mitali, who faced rejection in real life as a result of her darker complexion.
"It is sweet to peer that the perception is gradually changing, though it hasn't changed completely. It's encouraging for women who used to get sidelined because of their complexion. I, too, was rejected such a lot of times," said Mitali.
"I feel things happen once they are meant to happen. I THINK that the role of Krishna was tailor-made for me," she added.
The collection of actors largely is determined by the necessities of a script, in step with Wasim Sabir, who's helming "Phir Subah Hogi".
"We should really not differentiate between fairer complexion or dusky complexion because Indian skin colour is of course dark. However, the rationale behind roping in dusky actresses is determined by the requirement of the script," Sabir told.
"If it's important to show a village girl, then you definately must cast someone who can bring that authenticity to the nature. After we get directly to cast, it is important to for us that individuals should connect to actors," he added.
"More than fair skin it's the features that matter. We had introduced dusky Rajshree Thakur in 'Saat Phere'. After I first saw her, I USED TO BE quite surprised because I had never seen the sort of dark complexion before, but her features were remarkable and he or she looked very nice on screen'," he added.
Another dusky actress, Vindhya Tiwari, has recently replaced Ragini Nandwani because the lead in Zee TV's "Mrs Kaushik Ki Paanch Bahuein".