"Hey Guys, 'Talaash' is releasing. Hope you prefer it. One request to these of you who see the film, please don't set free the suspense. Thanks! A whole lot of love, " Aamir wrote on his Facebook page.
"Talaash" is against the law thriller and it's Aamir's first release after "3 Idiots", which released in 2009. The movie is directed by Reema Kagti and lines Kareena Kapoor and Rani Mukerji.
Aamir is understood for his innovative promotions, but this time actor opted for a more quieter way of selling the brand new film. He felt extensive promotions could bring out the suspense of the film.
Hype around 'Talaash' proof it's well-promoted
Low-key promotions for "Talaash" have worked in its favour, the movie's lead actor Aamir Khan believes. He says the hype across the film shows it's been marketed well.
"Now when the film releases, the hype that I see across the film indicates that the hype isn't low it is extremely high actually. I'M more than pleased with the promotions," he added.
As a part of the promotions, Aamir made an appearance on TV show "C.I.D." and in addition on a celebrity Plus special.
"Both ideas were mine. 'C.I.D.' also and the interaction with Star Parivaar. I TRULY enjoyed speaking to them," Aamir said.