Saturday, July 14, 2012

Box Office: `Cocktail` clicks with youngsters, gets about 90 percent opening

Box Office: `Cocktail` clicks with youngsters, gets about 90 percent opening
Homi Adajania's "Cocktail", about mixed-up relationship between three main characters, has appealed to the movie buffs.

The urban romantic drama has got about 90 percent opening at the first day. The numbers tend to go up during weekend and it'll be a profitable venture for actor-producer Saif Ali Khan, distributors say.

Gautam Dutta, COO, PVR, says that the film starring Saif Ali Khan, Deepika Padukone and Diana Penty has opened well and can do better during weekend.

"The film has opened phenomenally well. Friday being a half working, it has done really well with almost 80 percent opening. On Saturday and Sunday it's expected to do houseful."

"The film have been promoted as a tender film, so there are increasingly more kids coming in, but as it has got a U/A certificate, families also are expected to return on weekends. We're expecting loads of students on Monday and later within the week," Dutta told.

Trendsetting fashion statements and chartbusters like "Tum hi ho bandhu" and "Daaru desi" created a super buzz among youngsters before the film's release.

Delhi-based distributor Joginder Mahajan said, "The film has got almost 90 percent opening in multiplexes. It's appreciated by audience and is anticipated to get a fair response at the weekend."

Made at the cheap of roughly Rs.30 crore, the film have been co-produced by Saif Ali Khan and Dinesh Vijan under Illuminati Films.

The story is centred around Gautam (Saif), an incorrigible flirt, traditional Indian girl Meera (Diana) and Veronica (Deepika), a celebration animal. Audiences in two-tier cities have also given it a thumbs up.

Confirming this, Indore-based distributor T.N. Kapoor says the response is far better in multiplexes than single screens.

" 'Cocktail' has got a fair response in Indore. The response in multiplexes in significantly better than single screens. The objective audience of this film is youth. The response is probably going to enhance over the weekend. It's going to work well on the box office. The presentation and the content of the film is sweet. It wouldn't be a loss making project for Saif Ali Khan," he said.

"Since the film is for youth, family audience may not go and watch it. They might still prefer 'Bol Bachchan' and 'Rowdy Rathore' which can be performing terrifically on the box-office," Kapoor told.

Jaspal Dhingra of Nanaksar Enterprises in East Punjab says there's a craze among youth concerning the movie. "THE HOLE was tremendous. It's targeted to youth. The forged is good, songs are already a success and the movie was marketed rather well. There's a craze a number of the youth concerning the film they usually have contributed to its opening."

"The film is doing good business in north India. Faridabad, Chandigarh, Gurgaon, and Ludhiana have gotten an excellent opening. It is going to do good business next week too because there's no big movie coming up," Dhingra told.