Filmmakers are determined to make their content go viral on internet.
When the trailer of Ekta Kapoor's forthcoming sex comedy "Kyaa Super Kool Hain Hum" was allowed in theatres and television only after suggested cuts by the censor board, the filmmaker kept the uncut version for online viewers.
An upset Ekta decided to mess around the law. First, she rushed to the capital to turn "Kyaa Super Kool Hain Hum" promos to media when her uncut trailer couldn't make it to the theatres with the discharge of "Bol Bachchan".
"We have a sanitised, boring promo within the theatre for those who could be seeing 'Bol Bachchan'. But I NEED to turn the true promo to everyone, so that's going surfing! I CAN create as much buzz as I WILL for the film because I WILL NOT fight the law, I WILL BE ABLE TO work around it," Ekta told.
"I'd rather have the audience decide whether the promo of my film is vulgar or funny and naughty. Luckily, the response is positive online," she added.
When the uncensored promo of the film was released on YouTube, it was successful and has up to now got over 522,500 hits on YouTube.
Pooja Bhatt decided to advertise "Jism 2" songs with adult content on internet, instead of choosing the tedious job of snipping out so-called objectionable scenes from her film.
With "Jism 2", Pooja is introducing Indo-Canadian porn star Sunny Leone in her scintillating and sizzling avatar to the Indian film industry.
The director has shot six songs for the film, but she has chosen to showcase only three songs with asexual content on TV. The remaining have gone online - "a greater than worthy competitor of TV," said Pooja recently.
It is a conscious decision she needed to make.
"We have six songs in 'Jism 2'. Only three cater to a universal audience without losing their essence. The opposite three can't be made to look asexual! Hence, we will be able to only undergo the censor board and plug on TV those songs of 'Jism 2' what we feel is acceptable for a family audience," Pooja wrote on her Twitter page.
The actress-turned-director is excited that viewers get a possibility to select what to observe with no "roadblock" by the censor board.
"The three 'Jism 2' songs that cater to the typical thinking, discerning, passionate, ADULTS is also viewed freely and by CHOICE around the internet.
"This is the primary time a mainstream film has chosen the web and social media as a greater than worthy competitor to television," Pooja said, adding it is a" brand new, sane and fair future of all!"
The two ladies have started a brand new trend that many would follow!
