The romantic thriller released on Independence Day and trade pundits predict the collections to extend in the course of the long weekend, way to Eid, that's Monday, and make more new records.
The film's cost is claimed to be above Rs.50 crore and "Ek Tha..." marks director Kabir Khan's third collaboration with Yash Raj Films after "Kabul Express" in 2006 and "BIG APPLE" in 2009.
Rajesh Thadani, Multimedia Combines, Mumbai, says the film has received the top opening ever.
"Salman's movie 'Ek Tha Tiger' is doing really well all over the place. It's been the top opening ever. In first two days, the film has collected around Rs.47 crore all over the place India. At the opening day, the film collected Rs.33 crore. It's the highest collection till date for any Indian film," Thadani told.
"In Mumbai the film collected as regards to around Rs.17 crore on opening day. There's possibility that the film will break all records and collect Rs.200 crore," he added.
Vinay Choksey of VIP Exhibitors, Mumbai, seconds Thadani and said: "The film is predicted to keep up the fad and the collections will go up during weekend."
Anant Verma, director and business head of DT Cinemas, says "'Ek Tha Tiger' opened with 98 percent occupancy".
"The movie is doing excellent business. There has been numerous hype about it as a result of which we've got had 45 percent online and advance bookings," Verma told.
"From families to couples, students to working class came to look at the movie and they're liking it. We're looking forward to the weekend and expecting increased footfalls," he added.
Salman, Research and Analysis Wing (RAW) officer, romances Katrina (Zoya), an Inter-Services Intelligence (ISI) agent within the film.
"Ek Tha..." shows the tumultuous journey of the dark world of intelligence that forbids its soldiers from falling in love.
The story is by Aditya Chopra and the film's screenplay was co-written by Kabir Khan and well-known journalist-turned-lyricist-writer Neelesh Misra.