Salman Khan is now only one step below Aamir Khan who tops the list of the top paid actors for advertisements. Katrina Kaif leads the pack a few of the ladies...
He is not only on the top of his game relating to films, but Salman Khan seems to have leapfrogged to becoming probably the most highest paid stars within the endorsement space as well.
The Dabangg Khan who otherwise is understood to do only a few endorsements has now apparently bagged a 7-crore deal to become the face of a food supplement.
Cricketer Yuvraj Singh initially endorsed the logo and obviously Salman is being paid greater than double of what Yuvi was.
Says a source, "THERE IS NOT ANY doubt that Salman has charged a bomb for this brand. They were very considering bringing him on board. It was a lucrative deal."
Salman who otherwise charges between Rs 3-4 crore per endorsement deal (for a year) suddenly upped his rates for this one.
Adds the source, "His market value is larger than some other star at this point. However numerous family brands don't prefer Salman as a result of his past reputation. Salman too doesn't really invest an excessive amount of time and effort into endorsements. However, a food supplement goes perfectly along with his image and personality."
Aamir Khan however still remains the top paid star so far as endorsements deals go.
A investigate the speed card of alternative actorsAamir Khan
Brands: Tata Sky, Titan, Samsung, Parle, Mahindra Motorcycles, Etisalat
Rs 8-10 crore
The actor who's known to be very choosy in regards to the brands he endorses has maintained exclusivity. That's probably why Aamir quotes the top rate for ads.
Says Atul Kasbekar, CMD, Bling Entertainment, "Aamir isn't afraid to decline. He doesn't join up a brand unless you tick mark all of the prerequisites he follows with respect to an endorsement deal. From the creative to the cash to the look to how the logo suits his personality, he looks into each aspect very closely. He chooses his brands precisely the way he does his films."
Shah Rukh Khan Brands: Tag Hueur, Pepsodent, Nerolac Paints, Sona Chandi Chyavanprash, Belmonte, Dish TV, Airtel, Nokia, Hyundai Santro, Videocon, Tata Tea, ICICI Bank Rate: Rs 5-6 crore A face more universal than most others, Shah Rukh Khan has managed to keep up a balance between brands that cater to the youth to people who are meant for the family audience. He has the utmost choice of brands in his kitty.
Ranbir KapoorBrands: Pepsi, Panasonic, Nissan Motors India, Nokia, Tata Docomo, John Players Rate: Rs 3-5 crore The emerging youth icon of the nation, Ranbir is a hot favourite amongst apparel and beverage brands.
Says Anirban Blah from Kwan, "Ranbir's accelerating so much faster than most of his contemporaries on account of his age and the type of success he has seen. Today, he gets offered as many brands as could also be an SRK does."
Amitabh Bachchan Brands: Dairy Milk, Unicef, Dabur, D'damas, Reid and Taylor, Parker, Emami, ICICI prudential, Binani cement, Gujrat Tourism Rate: Rs 3.5 to 4 crore Despite his age, Amitabh Bachchan still gets approached for brands which can be cut across demographics. He however has reduce on many brands off late.
Hrithik Roshan Brands: J Hampstead, Rado Switzerland, Provogue, Liberty, Hide & Seek, Macro Man, Eyeball, Cinthol, Hero Honda Rate: Rs 2-3 crore Though his overall brand value has upped ever since Agneepath, Hrithik Roshan has for some reason chosen to maintain his endorsements to the bare minimum. The rest including Akshay Kumar, Saif Ali Khan, Shahid Kapoor, Farhan Akhtar charge anywhere between R 1 and three core.
The ladies who rule:
Katrina Kaif: Rs 4-4.5 crore
Priyanka Chopra: Rs 3-3.5 crore
Kareena Kapoor: Rs 2-3 crore
Deepika Padukone: Rs 1-2 crore
Madhuri Dixit: Rs 1-2 crore
Vidya Balan: Rs 1-1.5 crore
Anushka Sharma: Rs 80 lakh
* All figures are for per endorsement and in approximates
Courtesy: Mid-Day.com
