From garnering overwhelming TRPs to getting prominence on social networking websites, the impact of Aamir Khan's maiden TV show "Satyamev Jayate" have been colossal.
The talk show, which started with the problem of female foeticide, traversed over various burning social issues informing, educating, sensitising and touching audiences' hearts and ended its 13-week journey Sunday with the spotlight at the right to equality.
The show went on air May 6 and in episodes after episode, Aamir brought forth unknown facts associated with child sex abuse, medical malpractice, manual scavenging and dowry.
He followed it up off the screen by meeting concerned leaders to verify the issues are resolved.
The actor-filmmaker met Rajasthan Chief Minister Ashok Gehlot to request the creation of a quick track court to choose the cases of the doctors, none of who've been penalised within the female foeticide cases.
Coincidently, the security of youngsters from Sexual Offences Bill, 2011, that was earlier cleared by Rajya Sabha, got the nod from lower house after the second one episode of "Satyamev Jayte".
The episode highlighting malpractice among medical practitioners irked medical community. Though the medical community was miffed and asked apology from Aamir, the parliamentary standing committee invited Aamir and the "Satyamev Jayate" team to speak about the issue.
The grand finlae show highlighted the elemental tenets of the constitution that promises equality for all. Ironically, the folks within the country are still subjected to discriminations at the basis of caste and religion.
"When India's leaders envisaged building a brand new nation after independence, the constitution was the root stone of this endeavour. We had resolved to determine a sovereign, secular, democratic republic with justice, liberty, equality and fraternity for all. After 65 years of Independence, are we really living as much as those principles, " Aamir asked.
The episode saluted the courage of The Sarvodaya Trust, which gave shelter to both Hindu and Muslim children after the 2001 devastating earthquake in Gujarat in addition to Sunitha Krishnan, a social worker who looks to rehabilitate prostitutes and rape victims through her anti-trafficking organisation Prajwala
Sunitha, one of the crucial rape victims, said that irony is that folks" have the desire to make documentaries and flicks on these girls, but no person desires to own them."
The episode also appreciated the work of Naseema Hurzuk, a wheelchair bound lady who runs Helpers Of The Handicapped, an organisation helps disabled.
In last 13 weeks, the star evoked a variety of emotions as he handled the sensitive topics, and every episode witnessed moist eyes among those within the TV audiences and lots of more at homes and offices around the country as people tuned in to look at the programme.
Before the show hit the screen, Aamir said in his promotional ads that he desired to replicate the phenomena created by the epic Mahabharat and Ramayana teleserials of yore on Sunday mornings and he succeeded in doing so.
Equipped with well-researched instances and case studies, each episode forced people to think beyond boundaries. The programme was simultaneously beamed on Star Plus and Doordarshan, a first.
In terms of industrial too, Aamir has managed to attract big brands and a number of moolah to sponsor a reality show that puts the spotlight at the invisible people within the country. Airtel is the title sponsor, while Aquaguard Axis Bank, Berger Paints, Skoda, Coca-Cola, Johnson & Johnson and Dixcy Textiles paying crores for the show.
The actor has said that he may come again with the second one season of the show.
