"It can be a major time show. I CANNOT inform you the precise slot because we're in discussion we're brain storming the appropriate time. But certainly it will likely be a chief time slot," Sony Entertainment Television (SET) senior vice chairman and marketing head Danish Khan told.
"We haven't decided the times however the talks are on. We can soon make an official announcement," he added.
KBC have been slotted for either 8.30 or 9 p.m. time band so far.
The channel Thursday announced yet one more marketing and communication campaign "Sirf Gyaan Hi Aapko Aapka Haq Dila Sakta Hai" because the communication theme for the approaching season of the sport show.
"The challenge was how can we take the philosophy to the following level. We came up with 'Gyaan hi aapko aapka haq dilata Hai' because it is a great factor to empower people. Whilst you see the show you can find shades of that," said Khan.
"One of an important a part of the show is how we democratise all the KBC. We have now taken immense pain with lot of enjoyment in order for we expand the bottom of KBC. Each time you'll see KBC episode, one can find a small India."
Big B, who have been hosting various seasons of KBC for quite some time, can be seen again for the KBC 2012 in addition. Khan says they can not recall to mind anyone else in his place.
"There is actually nobody like Mr Bachchan. His appeal transcends across all of the age groups. He can relate and attach with people of all backgrounds. His command over the language - Hindi, English and lots of other local language, his humility and sincerity these are the criteria that drives his popularity."
"And that brings immense popularity to our show. Persons are desperate to watch him again on KBC. I CANNOT bring to mind anybody else."
KBC 2012 is slated to telecast by August end or by September.
