A Kool return at box office: Ekta Kapoor`s sex comedy is a success

A Kool return at box office: Ekta Kapoor's sex comedy is a hit

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Ekta Kapoor's film proves its mettle on the box office; 'Ice Age 4' also manages to maintain audiences interested

Ekta Kapoor has single-handedly proved that she will get outstanding numbers for even a regular film like Kyaa Super Kool Hai Hum (KSKHH) based only on its promotions.

Although the film got a thumbs down from the critics, the collections of the film are around Rs 23 crore in its first weekend. The numbers are huge given that it's the month of Ramzan where the collections normally drop.

To add to it, the film is an 'A' certificate film which again keeps the youngsters and family audience away. The film also didn't boast of any major stars and regardless of all this, the film has got such big numbers.

Trade analyst Amod Mehra feels otherwise and said, `It has done reasonably well nevertheless it have been sold at a high price and the distributors must do double the business to wreck even.

It was an identical case in Ferrari Ki Saawari so while Ekta Kapoor will laugh her method to the bank, the distributors will find it difficult to damage even. There was an enormous fall on Monday and an excessive amount of of double meaning will keep the ladies and family audience away.`

Girish Wankhede, spokesperson of a multiplex chain said, `The collections are good. From Day One it was very clear what to anticipate and that has worked in a large way. Another Hollywood release Ice Age 4: Continental Drift has also done rather well in our chain. It was almost houseful on Sunday and we're more than pleased with its collections.`

Trade analyst Atul Mohan said, `KSKHH is doing well. There are a few more holidays on this week plus there's no film in competition. with a purpose to help.` Meanwhile Bol Bachchan crossed the Rs 100 crore mark last week and Cocktail running in its third week has managed to assemble around Rs 73 crore after the weekend collections.

Courtesy: Mid-Day.com

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