" 'Delhi Belly 2' isn't at the cards these days. The author and that i wish to take a seat and write it, if we feel we've got material," Abhinay told.
"I'm doing three more movie projects and all three are within the writing stage. I'll talk more about that later," he said.
Abhinay's first directorial venture, "Game", didn't do well. But his second, "Delhi Belly", was a runaway success.
A sought-after ad filmmaker, Abhinay won last month a Gold Lion award on the 59th Cannes Lions International Festival of Creativity for his campaign "I'M Mumbai" for the Mumbai Mirror newspaper.
He became the primary director from India to win the award, considered equal to an Oscar.
"It feels fantastic. I'm glad that I'LL do this," he said.
Ask him what he enjoys making most -- ads or films-- and he says: "I enjoy both. This can be a great experience to do both and both have their own magic. Ad is my past love. I'VE always done commercials. Feature is something I LOVE doing now.
"I think both (ads and movies) have their very own challenges. There are some ads, like for Mumbai Mirror, that have been incredibly challenging. It's like doing a production for a small feature," said Abhinay, who has directed commercials for Pepsi, Nike and Cadbury.
Son of actors Seema and Ramesh Deo who played the couple within the 1971 film "Anand", Abhinay started off as an adman.
Asked if there have been any specification on easy methods to form a base in filmmaking, he said: "THERE IS NOT ANY thumb rule. There's no recommendation from my side that it's better to get into ads first. But something I WILL BE ABLE TO say is that making ads disciplines you regarding time. It teaches you the price of time."
"Ads are 30-40 seconds long. So that you must be careful about every millisecond. Feature films roughly spoil you as it will provide you with an opportunity to play with time," he said.
On celebrities endorsing brands, he said: "That does work. There is not any doubt about that."
He then added: "Sometimes, a celeb overshadows a brand and infrequently a star works effectively for a brand. So it depends on how the agency and client choose to use it."
After directing two movies, Abhinay desires to make an ad that doesn't look staged.
"In advertising, there's a certain form of staged feeling because on the end of the day, you might be selling a brand. An ad looks as if an ad. After doing a feature, my idea is to make an ad, which doesn't appear to be an ad. I WOULD LIKE to make it look real. That is what's appreciated now," he said.
Emphasising at the role of a director in making ads, he said every director has "varying degrees of involvement".
"Because I'VE had a robust agency background, my involvement in scripting is lots more," he said.
