This is a part of a film’s promotions wherein she has done an item number.
Bags another endorsement deal
National Award winning actress Vidya Balan was roped in because the brand ambassador of latest range of Aliva, some of the popular snacks brand
PepsiCo India has launched six new baked variants under Aliva and the variety might be supported by a 360-degree campaign featuring Vidya.
"I have always enjoyed eating Aliva. I'M thrilled in regards to the new range...the range is tasty and provides great number of flavours and ingredient options. I'M sure consumers will enjoy it up to I do," Vidya said in a statement.
The actress was earlier seen promoting brands like Airtel, Toshiba and GoodKnight Naturals. The campaign to advertise new Aliva range can be unveiled shortly.
"An accomplished actress, a lady of substance and an affable personality, Vidya is a smart match to focus on the brand's positioning...we are confident that it'll be mutually rewarding," said Vidur Vyas, marketing director of Foods, PepsiCo India. Besides Vidya, Aliva remains to be endorsed by actress Chitrangada Singh, who have been the face of the logo since 2009.
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