Priyanka Chopra’s got another brand under her belt. The actress is now brand ambassador of Digital Direct Broadcast (DDB) TV technology connected with the B2B audience which incorporates leading chains of electronic superstores, large format retail groups, trade bodies, renowned consumer electronics manufacturers and industry representatives.
An event to showcase DDB was held at Taj Land’s End, Mumbai last weekend. The interactive session aimed to tell the audience concerning the expertise of the brand new age platform.
Enabling the tv of today to compete against smartphones and tablets, the DDB Platform will empower consumer to accomplish multiple functions never experienced before on one single platform.
Spearheading the debate on the event, Priyanka the DDB brand ambassador said, “I consider myself as a geek’s fantasy, so when DDB team approached me, it was impossible for me to not be associated, as it’s very fascinating to join progressive evolution of technology.
The technology will bring television at par to compete against the innumerable smartphones and tablets available in the market. The DDB platform will empower owners of TVs to accomplish multiple functions never experienced before on one single platform.”
A first-of-its-kind technological innovation, the brand new age platform is poised to lead to an unbeatable audio-visual experience right onto one’s television screens, to coincide with digitalisation across four metros in India.
DDB Foundation spokesperson affirmed the tips saying, “It is our pleasure to introduce this technology to our prospective B2B partners. The DDB Platform will turn tables within the television entertainment industry similar to the success of Android within the mobile technology industry. It'll bring home a revolutionary digital experience to the Indian television sets in India.”
Courtesy: Mid-Day.com
