Buzz is that Aditya Chopra is busy developing special marketing and promotional strategies to make his next Salman starrer a hit on the box office
If inside information is any indication, Aditya Chopra wants his forthcoming venture with Salman Khan to be not just the actor’s biggest hit, but additionally surpass Aamir Khan’s 3 Idiots on the box office. The filmmaker is, in fact, studying the success trends of both the actors and chalking out the suitable strategy.
No stone unturned
A well-placed industry source tells us that the Chopra scion is sparing no effort or cost in order for when the Kabir Khan directed film, also featuring Katrina Kaif, opens on Eid, it rakes within the highest collections ever.
“The idea is not to only surpass Bodyguard’s first day collections of ` 20 crore, but in addition the hole day numbers of ` 26 crore registered by Agneepath, if possible, ” says our informer, adding that that is also why the makers may be releasing the film with a record choice of prints in India and the overseas circuit.
Global reach
He further explains, “Keeping in mind the promotional activities Salman did for his previous films, Aditya is planning the selling in their film to verify maximum engagement with the audience.
So excluding just visiting malls in numerous cities, Aditya is insisting on an activity for Salman to determine a hook up with the audience a good way to guarantee high sale of ticket. And excluding India, he’s also planning a
series of visits to overseas territories like US, UK, UAE and Australia, in order that the film registers record collections abroad too.”
The Wednesday effect
Needless to say, some promotional activity can be planned in line with the Eid release, scheduled a while in the course of August. “And after Bodyguard, it looks as if this film too will release on a Wednesday.
So that makes the business dynamics of the long weekend much more interesting, ” points out source, adding that Salman too might be sitting with Aditya to finalise their marketing strategies.
“There’s also a plan for some merchandise related to the film, like T-shirts as an example. Things might be finalised by May-end, to allow them to start the promotional campaign early June, ” sums up our source.
Courtesy: Mid-Day.com
