Despite not having a big star cast, last weekend's new releases Vicky Donor and Hate Story have registered decent numbers on the box office over the weekend, piggybacking on their content
Previous releases Housefull 2 and Titanic 3D continue to register decent occupancy in addition of their third weekend.
Pegging the primary three days numbers of Vicky Donor at Rs 7.75 crore and Hate Story at Rs 6.6 crore, trade analyst Komal Nahta says that both will register benefit from the second one week onward.
“Vicky Donor will generate profits faster way to its strong word-of-mouth praise in regards to the novel subject and the humour. Besides, it's got a fair price for satellite rights, ” he says, adding that the Akshay Kumar led Sajid Khan film has already done R 100 crore net business in India by Sunday.
Incidentally, both the brand new releases started slow. As Prakhar Joshi, programming head of a multiplex chain tells us, “After starting with 35 per cent occupancy on Friday morning, Vicky Donor saw the numbers double up within the evening and night shows.
Saturday saw occupancy go as much as 80 percent while Sunday witnessed over 95 per cent occupancy, ” he says.
Looks just like the bold content is operating really well for the Paoli Dam starrer Hate Story. In keeping with Nahta, the bold subject, sex and dialogues have ensured it really works well within the single screens.
In the similar vein, Girish Wankhede of another national multiplex chain, says that while Hate Story might need not got an ideal positive buzz, the audience has liked it. “The word of mouth wasn’t negative.”
Neither of the 2 Hollywood releases Mirror Mirror and 21 Jump Street made any impact. A well-placed senior executive of a multiplex chain said that they witnessed around 20 per cent occupancy.
“The positive reviews didn’t really help higher ticket sales for the Julia Roberts film. As for 21 Jump Street, the collections aren't any different either, ” he said on condition of anonymity.
Courtesy: Mid-Day.com
