"Satyamev Jayate", a Sunday brunch delight, has already brought back individuals who had drifted clear of TV ruing that it had nothing appetising to supply. The show has touched a chord with its well-researched shows focussing on burning social issues.
Before that, of course, stars comparable to Amitabh Bachchan, Shah Rukh Khan and Salman Khan have discovered the reach of television.
Now, increasingly, big production houses are walking the tv path.
Shah, who's making a return on TV after a protracted gap, explained the movement saying: "Whenever there's a platform, that is strong and powerful, everyone desires to work on that."
"I think everybody recognises that TV is an overly strong medium and has grown multifold. Its increasing popularity is the explanation why people from silver screen are approaching TV," Shah told.
Before making it big in Bollywood with successful potboilers like "Waqt: The Race Against Time" and "Singh Is Kinng", Shah had played a successful innings on TV with the 1999 TV show "Ek Mahal Ho Sapno Ka".
Shah, who's back at the small screen with "Bhai Bhaiya Brother" as a producer, feels the medium has its own positives and negatives. "TV is time bound. You can not change your deadlines, by some means. You might have to work without sleeping for 36-40 hours.
"Films should not have this sort of pressure. You'll be able to always take a break, regroup after one week and begin working."
Known for making urbane stylish films comparable to "Dil Chahta Hai", "Rock On!!" and "Zindagi Na Milegi Dobara" under the Excel Entertainment Pvt. Ltd banner, which he co-owns with Farhan Akhtar, Sidhwani may be ready with a game show for television.
"I do not believe I or anybody in my age group are excited to return home and tune right into a TV show. There's a lot of scope with content on TV. So Farhan and that i are planning a show with which we can achieve that," Sidhwani told .
"We aim to herald new audience through our show. We wish to add value... We will be able to do one show first to look where it takes us after which maybe more in future," he added.
Bhansali, too, is eager on bringing his type of lavish filmmaking, seen in his directorial works reminiscent of "Hum Dil De Chuke Sanam" and "Devdas", to the small screen - albeit as a producer.
"TV is probably the most powerful medium today, and it'll grow much more powerful tomorrow. So I THINK it's important for my work to succeed in out to the houses of the people, in preference to people coming to the theatres to observe my work," Bhansali told.
"I will not be directing for TV, but I'M definitely taking a look at producing TV shows, essentially soaps," he added.
While these production houses are yet to start out their journey, Rajshri Productions, one of the most earliest television serial producers that made its debut with "Paying Guest" in 1985, Yash Raj Films and Red Chillies have already cashed in at the magic of the small screen.
YRF TV, a wing of Yash Raj Films, came with fresh content and story lines with shows like "Mahi Way", "Rishta.Com", "Powder", "Seven" in January 2010 and "Khottey Sikkey" and "Kismat" 2011.
Rafiq Gangjee, vice chairman marketing and communications, YRF, says the purpose behind the shows was to usher in a wide range for the viewers.
"The major challenge was to take a look at and convey somewhat of film into television...We desired to give the present viewers new and discernibly different programming," Gangjee told, adding that YRF could be back with new and exciting stories.
Shah Rukh Khan's Idiot Box, a unit of Red Chillies, floated shows like "Living With A Superstar", "Ghar Ki Baat Hai" and "Tere Mere Beach Mein".
