"Kolaveri Di" Monday crossed 50 million hits on YouTube, revealing that music lovers have not begun to recover from southern superstar Dhanush's unusual song.
Till Monday afternoon, 50,086,633 hits were recorded.
Thanks to its peppy, catchy tune and bilingual lyrics, the song went viral when it was launched on the net Nov 16 and got greater than one million hits within an afternoon of its release.
Dhanush, who's Tamil matinee idol Rajinikanth's son-in-law, penned the lyrics in English and Tamil or even sung it. Composed by 21-year-old Anirudh Ravichander, the song is part of Dhanush's forthcoming movie "3", that's his wife Aishwarya Rajinijanth's directorial debut.
Dhanush also composed a Sachin Tendulkar anthem.
"Kolaveri Di" means murderous rage.
The acclaim for the song resulted in the creation of numerous imitations and parodies in various languages all over the world depicting several types of situations.
