Vidya Balan's "Kahaani" seems to have a struck a chord with the audiences in a large way because the gripping thriller has entered its third week and remains to be proving to be a crowd puller. The film not just defies the brand new box
office mantra of "cope with first three days' box office collection", but additionally proves that the actress has a ways to go.
The film earned Rs.43.05 crore since its release March 9.
Director Sujoy Ghosh made it at the cheap of Rs.8 crore and the collections show that it is a bumper hit of the primary quarter of the year. The second one week breakup goes like Rs.2.5 crore Friday, Rs.4.7 crore Saturday, Rs.4.9 crore Sunday, Rs.2 crore Monday, Rs.1.75 crore Tuesday, Rs.1.6 crore Wednesday and Rs.1.5 crore Thursday.
"Generally, most films register a 50 percent to 70 percent decline within the second week, for the reason that screen count is fair/massive these days, however the decline therefore was around 25 percent, that's simply remarkable, " tweeted trade analyst Taran Adarsh.
"Kahaani" has also proved wrong individuals who said that Vidya Balan's "The Dirty Picture" triumphed as it was filled with skin show. Despite no skin show and no glamour, "Kahaani" has rocked the box office, way to Vidya's powerful performance, the storyline and Ghosh's deft treatment to the script.
In the film, set within the backdrop of Kolkata, Vidya plays a software programmer, who involves the town from London searching for her husband, who's the daddy of her unborn child. The thriller also features Bengali actor Parambrata Chatterjee and Nawazuddin Siddiqui in prominent roles.
The film was promoted extensively, however it is word of mouth that has played a very important role in making the film a money-spinner on the box office within the second week, says Anant Verma, business head and director, DT Cinemas.
"Apart from good content, word of mouth publicity has result in the film doing wonders on the box-office, " Verma told IANS.
"Moreover, there was numerous hype around Vidya Balan as she swept away the entire awards for her portrayal in 'The Dirty Picture'. There may be still a large number of curiosity among people, " he added.
Delhi-based distributor Joginder Mahajan also admits that the business for "Kahaani" was a lot more than expected.
"The success of 'Kahaani' reinforces the truth that content is the king. The film has done an effective business. After 'The Dirty Picture', a undeniable roughly image was created within the minds of individuals about Vidya, but she instantly broke the mold with 'Kahaani'. Her acting is being really appreciated within the film, " said Mahajan.
Despite the discharge of "Agent Vinod", Verma is expecting occupancy of over 85 percent within the third week too.
"The film ran with packed theatres within the second week and now because the exams are over, more people will come to look at the film. We're expecting occupancy of over 85 percent within the coming week, " he added.
The actress has proved that the success of "The Dirty Picture" was no flash within the pan and that she will carry any role with aplomb. "Paa", "Ishqiya", "NOBODY Killed Jessica", "The Dirty Picture" and now "Kahaani", Vidya's winning streak continues.
