Bollywood actor Katrina Kaif will now be endorsing chocolates.
S K Industries, a number one player to provide services in food processing and beverages, on Wednesday announced it has signed Katrina because the brand ambassador to endorse their newly launched chocolate product called ‘Choc On’.
Katrina will feature in the entire brand communication around the media.
S. K Jain, Managing Director, S.K. Industries said: “We couldn't have founded a more sensible choice than Katrina to endorse our product, since her star power brings perfect blend of beauty and poise to the brand- the irresistible."
Katrina said: “Everyone loves chocolate and i'm no exception. I'M happy to endorse a chocolate brand. I FEEL the product and the ad are both rather well made and that i hope viewers will benefit from the ad and the product."
Katrina will soon be seen with Choc On in an in depth all India multimedia campaign estimated at a marketing budget of Rs. 20 crore.
The TVC will showcase Katrina adorning looks of fairytale girls Cinderella and Red Riding Hood.
